Color affects a person, his mood, state of health, so it’s not worth downplaying his meaning. No wonder that psychology studies such an important aspect in people's lives. The modern concept of color developed by Goethe.
According to her, the dark ones act soothingly, while the light ones, on the contrary, excite. They can have a physical and psychological effect.
The combination causes certain effects. Man, they are perceived through association, for example, the cold - it is blue, blue. It has an effect on blood pressure. Some of them absorb the form, while others do not. In the article we propose to touch on the topic "The Psychology of Color"; let us dwell on the meaning, influence, and impact on a person.
The psychology of color in clothes
Modern man has the opportunity to dress according to his taste, preferring this or that dress. For many, it matters not only the design, style, length, cut, but also the color design of the dresses. The choice depends on the nature, mood. The value of different shades must be known, because it will help to better understand the person, to assess his condition.
We instinctively surround ourselves with those shades that suit us most. And if you want to reproduce some impression on others, then also unconsciously choose a particular tone. With the help of properly selected clothes you can influence the psyche of others, set the mood for yourself. You should not think that we can only love one color all our life.
Addictions vary depending on age, social status, season, health, weather. For example, a young girl dresses in all bright, sometimes screaming, and becoming a mother chooses more delicate shades. And if a person is by nature hesitant, inactive, then he needs to add red elements to his wardrobe. But too hot, hot-tempered natures cool cool shades.
Blue color in psychology meaning
What is the effect of blue on people? It inspires confidence, gives hope, creates an aura of stability and seriousness. If you want to overcome the anxiety, then you should wear something blue. He acts pacifyingly, but at the same time he keeps in tone, and also disposes to communication. Careerists should combine blue with white, which will teach them to be flexible, to easily adapt to different conditions. From the point of view of medicine, he has the ability to relax and relax.
What does yellow and green mean to a person?
Green is considered the most comfortable for perception, it raises the tone and relieves fatigue. It is associated with stability, tranquility, well-being, therefore it is often chosen by bankers. If you feel frustrated, tired, and unable to gather strength, then plunge into green. The bright scale represents youth, lightness and frivolity, so you need to pay attention to these nuances.
Yellow, like orange, uplifting, because it is associated with the sun. He always draws attention to himself, but he is not loved by many people. In the saddest, rainy day, yellow clothes or accessories will be able to give cheerful emotions.
The symbolism of yellow is the intellect, and in combination with black it indicates danger. It carries the semantics of change, discharge. You have to be careful with him, because his oversupply can push you to extravagance.
Red psychology
Red is rather contradictory, since on the one hand it attracts attention, and on the other, its overabundance can lead to nervousness. If you want to draw attention to yourself, but make contact, you should choose softer shades, just not pink.
The impact of saturated red is a psychological suppression of the interlocutor, authoritarian, and will create a feeling of discomfort, not friendship.
Color Psychology in Advertising
Light and color are important aspects in advertising. Psychologists say that the light challenges the person, pushes him to action. But shades in a certain way affect the subconscious, giving the command to a woman, man or child to act.
The combination of different elements should show the goods in the best light, motivate to purchase. Designers carefully consider the appearance and content of products so that their perception has the desired effect.
The Swiss psychologist Max Luscher proved that with the help of color one can not only evoke a corresponding emotion in a person depending on his mood, but also form his emotions. Today the table created by Luscher helps to study a person, his inclinations, needs. And knowledge of its semantics will help increase sales, improve the business of the company.
Red color in marketing psychology
Red will set on decisiveness, with proper design can form a strong desire for action, for example, to purchase the advertised product. It attracts people more quickly than others, interests the child and the elderly. He as if says: "Do not pass by! Act! Attention!"
He has a kind of sexual charge that should be used in advertising products for men. However, he is good in moderation, as a background he will have the most favorable effect. A small detail in the catalog listing highlighted in red will attract attention. He will not give that prudence and prudence with which purple bestows, but will push to action. Its value should not be minimized.
What does purple and orange mean in psychology?
Orange gives strength. In antiquity, it mattered longevity, health, creativity. It is best used in the advertising of medicines, children's products, services in these areas. He gives energy, but at the same time helps to preserve spiritual harmony, balance.
What does purple mean? It is symbolically identified with measure, compromise, prudence, compromise, but at the same time it has the value of extravagance and originality. It stimulates the brain well, helps to solve creative ideas. He will emphasize the creativity of the product, and this quality should be used in working with the creative elite.
Black color
The meaning of black is self-immersion, removal from the whole world, desire to withdraw, concentrate on the solution of the problem. He can adjust for despondency, melancholy, in him comes a feeling of isolation, loneliness. Therefore, it is not recommended to use in print advertising publications (this does not apply to the font).
The interpretation of black is not love at all, but a denial, a detachment from everything, behind it ends the “color life”.
The psychology of color in the interior - the choice of color for the interior
The interior of a house, office or other room where we spend a long period of time must be well thought out. Be sure to take into account the value of each element, its design, form. Scientists have proved that with the help of color you can enhance brain activity, improve the functioning of organs. How to paint the space and make the house cozy? Let's talk about it.
Gray is an excellent solution, since all shades are combined with it, and it perfectly emphasizes their virtues. With it, create memorable interiors. However, it is necessary to take into account its importance - fatigue, sadness, depression. It should occupy more than 20% of the whole gamut.
The value of lilac - growth, prosperity, the beginning of a new one. It is like a long-awaited spring after a long winter. He likes creative and sensual nature. For the study will suit the color of eggplant, in the nursery - lavender. Lilac is recommended to be used in areas where people do not stay long. He who does not love him is prone to eroticism, afraid of losing his "I".
In the home interior is rarely seen on the wall blue, and rightly so, because not suitable for any room. It will not create a cosiness in poorly lit, northern rooms.
White means air, purity, chastity, insight. He will add space, "push apart" the wall, raise the ceiling. For small apartments - this is the best solution. Speaking of white, you need to understand that it has many shades, and you have to play with them, combine them.
The white-gray scale, black-and-white is a canvas on which fantasy and good taste can draw interesting pictures.
