It seems that Katy Perry and Victoria Beckham have a serious competitor. According to Vogue magazine, the famous American actress Eva Mendes officially announced the launch of her own fashion label “Eva”. It will be produced in conjunction with the popular company New York & Company.
It is already known that the Eva line will become a mix of evening dresses and accessories with everyday clothes. It is reported that special attention will be paid to dresses. Eva Mendes was also invited to represent New York & Company in a future advertising campaign.
The actress said that she will personally engage in the process of designing clothes and only after her approval will the models be put into production. “I have a lot of ideas, but it's too early to discuss anything. At the moment, I am completely absorbed in design, ”said Eve,“ Every woman must certainly find things that are right for her. ” Now many ladies have a stylist, however, I appreciate women who can break beyond the ordinary. I am pleased to feel like an individual, which is why I dream of sharing my secrets with all women.
According to Greg Scott, CEO of New York & Company, before starting a collaboration with the actress, they conducted a small survey among their clients and asked what celebrity they dream of being. The name of Eva Mendes sounded more often than the names of other "stars".
The collection from Eva Mendes will be available at all New York & Company outlets. The cost of clothes from Eva, according to WWD, will be on average 10-15% higher than regular brand prices.
